1 rich Libsyn https://www.libsyn.com 90 600 In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise. &amp;nbsp; Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers perspective for staying adaptive in a fragmented ecosystem. Adtech Unfiltered https://www.basis.net <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37768765/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/37768765