1 rich Libsyn https://www.libsyn.com 90 600 In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon. &amp;nbsp; Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to: &amp;nbsp; Predict impressions before you bid using Bid Performance Estimates Quickly launch high-performing keyword campaigns with Keyword Groups Avoid common mistakes that raise ACOS and burn budget Shift your mindset from ACOS-chasing to long-term TACOS improvement &amp;nbsp; This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds &amp;nbsp; Built by Business: Amazon FBA, E-Commerce, Brand Building https://feeds.libsyn.com/245420/rss <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37754955/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/37754955