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  <title>Ben Uyeda on Creativity, Risk &amp;amp; Building RESET (Ep 340)</title>
  <description>In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California. &amp;amp;nbsp; Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the California High Desert. &amp;amp;nbsp; With no traditional hospitality background, Ben used modular architecture, AI-powered marketing, and an unwavering focus on values to bring his bold vision to life, one incremental “paperclip” moment at a time. &amp;amp;nbsp; Tune in for insights on:  Designing for simplicity, sustainability, and scale The intersection of architecture, AI, and the creator economy Building physical spaces that help people reset from digital overload How creative risk-taking and resourcefulness fuel innovation Behind-the-scenes stories of building a hotel in the desert - with flash floods, tariffs, and all  &amp;amp;nbsp; From bonsai trees and rock carving to SEO strategy and immersive travel trends, this episode is a masterclass in modern entrepreneurship, creative leadership, and experiential design. &amp;amp;nbsp; Whether you're a designer, builder, content creator, or conscious traveler, this conversation will inspire you to rethink what’s possible and reconnect with nature, creativity, and your own “Why Not Now?” moment. &amp;amp;nbsp; Learn more about Ben &amp;amp;amp; Reset: https://www.stayreset.com/ &amp;amp;nbsp; Get Amy Jo’s newsletter:&amp;amp;nbsp;http://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel:&amp;amp;nbsp;http://amyjomartin.com/speaking Learn more about Renegade:&amp;amp;nbsp;http://www.renegade.global/ Learn more about the Renegade Accelerator:&amp;amp;nbsp;http://www.renegadeaccelerator.com &amp;amp;nbsp; Follow Amy Jo… Instagram:&amp;amp;nbsp;http://www.instagram.com/amyjomartin/ X/Twitter:&amp;amp;nbsp;http://twitter.com/amyjomartin Facebook:&amp;amp;nbsp;http://www.facebook.com/AmyJoMartin/  YouTube:&amp;amp;nbsp;http://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram:&amp;amp;nbsp;http://www.instagram.com/whynotnow/ Buy Amy Jo’s book:&amp;amp;nbsp;http://amyjomartin.com/book Follow Renegade Global:&amp;amp;nbsp;http://www.instagram.com/renegade_global </description>
  <author_name>Why Not Now? with Amy Jo Martin</author_name>
  <author_url>http://amyjomartin.com/whynotnow/</author_url>
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