1 rich Libsyn https://www.libsyn.com 90 600 How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers When you’re offering something that's new to your audience—whether it’s brand new to the world or simply unfamiliar to your audience—you face two major challenges: they're confused about what you offer and they don’t see the value of the service. In this episode of the Strategic Storytelling podcast, I will show you how to use story—not fluff, not oversharing personal problems—to create clarity, establish relevance, and communicate the impact of your offer. You’ll learn: The three reasons prospects get confused about a new service (#3 is the most common reason for offering any service) Real-world examples of small businesses solving this problem through stories (including those who should be using stories more than they are) A five-point checklist to craft stories that educate and convert (not just any story will work) If you’re a service-based solopreneur or small business owner launching something innovative—or reintroducing an offer that’s being overlooked—this episode is for you. Resources:&amp;nbsp; Downloadable Workbook: Cast the Characters in Your Business Story – Learn how to build strong stories using four essential roles: hero, guide, obstacle, and cheerleader. Click here. Work With Cathy: Want help crafting a story that clarifies your unique offer?&amp;nbsp;Click here to get started. Strategic Storytelling http://CathyGoodwin.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37629465/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/37629465