1 rich Libsyn https://www.libsyn.com 90 600 Follow Gina: https://www.instagram.com/ginalosborn/ Follow Wing: https://www.instagram.com/wahooswing/ What happens when you leave a high-tech aerospace career working on the Star Wars defense program to open a taco joint for surfers? Wing Lam, co-founder of Wahoo’s Fish Tacos, shares his inspiring journey of taking risks, embracing authenticity, and building one of California’s most iconic lifestyle brands. In this episode of Making Maverick Moves, Wing reveals how he turned a simple idea into a cultural movement by aligning with the surf and skate community, empowering his team, and leading with purpose. He also discusses lessons in leadership, resilience during COVID-19, and why creativity and community will always win in business. Timestamps: 00:00 – Meet Wing Lam: From aerospace to tacos 01:34 – Fitting in vs. standing out: the power of authenticity 04:48 – Why Wing quit aerospace after a single conversation&amp;nbsp; 06:41 – How surfing inspired the birth of Wahoo’s Fish Tacos 08:23 – Partnering with Billabong &amp;amp; the surf community 11:10 – Business relationships: loyalty, transparency &amp;amp; trust&amp;nbsp; 14:10 – Building a team culture of respect and legacy 15:31 – Sponsoring surf events &amp;amp; athletes: authentic marketing 21:49 – Wing’s leadership style: empowering people to own their work&amp;nbsp; 24:19 – California Love Drop: pivoting to philanthropy during COVID-19 31:40 – Why creativity &amp;amp; community matter more than ever in the age of AI&amp;nbsp; 38:00 – Authenticity, healthy food, and creating a lifestyle brand 42:10 – Wing’s inspiration today &amp;amp; leaving a legacy of impact Making Maverick Moves http://makingmaverickmoves.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37474310/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/191178405