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  <title>Dr. Marissa Nichols | Sr. Associate AD - Student-Athlete Experience | Cal - One Question Leadership Podcast</title>
  <description> @1QLeadership Question:  How can student-athlete development programs be effectively built and measured within collegiate athletics?  Dr. Marissa Nichols, Sr. Associate AD for Student-Athlete Experience and Director of the Cameron Institute at Cal, shares her approach to creating measurable student-athlete development initiatives—from conducting needs assessments and aligning with institutional strategic goals to setting clear metrics for measuring program outcomes like career placement, mental well-being, and alumni engagement. She also talks about the three skill sets she brings as a college athletics executive:   Program building  &amp;amp;nbsp;Engaging stakeholder to get resources Measuring outcomes   Nichols, a future TEDx speaker, believes the direction of college athletics should be refocused on the student-athlete experience. - One Question Leadership Podcast - Tai M. Brown </description>
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