1
rich
Libsyn
https://www.libsyn.com
90
600
They Bet Big on Women’s Sports and WON!
🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports. 📺 In this episode: The real reason Scripps bet on women’s sports (before the Caitlin Clark effect) How her team launched a WNBA national broadcast deal in just 6 weeks Why social media attribution is hard—but essential What it takes to move from CMO to GM The #1 trait every great marketer must have From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience. #MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 stndigital.com/db Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley
Business Of Social
http://businessofsocial.libsyn.com/website
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37406290/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/content/190761675