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  <title>MB 056: The Business of Writing a Magic Book</title>
  <description>Writing a magic book for magicians is well established. Writing a book that has magic in it for a general audience is another. Magician and author Stephen Cloete discusses turning your experience and knowledge into a consumable product for a non magician audience.&#13;
We have all been scammed at one time or another, with or without realising it. &#13;
People have been scamming others for thousands of years, and scams work because of two uniquely human traits &amp;amp;ndash; greed and gullibility.&#13;
Stephen Cloete&amp;amp;rsquo;s new book: Scammed, looks at uncovering the techniques of scams, hoaxes and cons.&#13;
&amp;amp;nbsp;&#13;
In this episode we discuss:&#13;
Stephen talks about his new book titled &amp;amp;ldquo;Scammed&amp;amp;rdquo;&#13;
How Scammed bridges the gap between the magicians and average person.&#13;
The dangers that deception poses&#13;
The difference between con artists and magicians&#13;
The History of Magicians calling out scammers&#13;
Ways Harry Houdini originally debunked psychics &#13;
Techniques that psychics use to deceive their audience&#13;
How Facebook is the biggest gateway for modern scam artists&#13;
Stephen explains how clickbait&amp;amp;rsquo;s are becoming more popular with scam artists&#13;
The difficulties of the writing process explained&#13;
&amp;amp;nbsp;&#13;
Stephen shares some stories from his new book &amp;amp;ldquo;Scammed&amp;amp;rdquo;</description>
  <author_name>Magician Business Podcast</author_name>
  <author_url>https://magicianbusiness.com</author_url>
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