1 rich Libsyn https://www.libsyn.com 90 600 Is too much tech undermining your marketing strategy? &amp;nbsp; In an era where there seems to be a tech point solution for everything, hear why it’s critical to build a strong strategic foundation first&amp;nbsp;before&amp;nbsp;layering on technology and automation. &amp;nbsp; Tash Walker, founder of global research agency The Mix, joins host Noor Naseer to explore how marketers are mistaking data for insight, and why chasing short-term media metrics can derail long-term brand growth. Together, they break down what it takes to craft strong, human-centered strategies in a fragmented media landscape—and why it’s time to rethink how much thinking we’re outsourcing to our tools. Adtech Unfiltered https://www.basis.net <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37169165/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/37169165