1 rich Libsyn https://www.libsyn.com 90 600 We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I&amp;nbsp; break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions). You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat. Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to&amp;nbsp;earn. What You’ll Learn: The difference between “fun to tell” and strategic stories How stories can help you plan, clarify, and position your business What makes a selling story and how to craft one How storytelling keeps you from killing the sale by being too pushy&amp;nbsp; Tips to use storytelling to connect with your audience’s “before” picture Resources Mentioned: Cast the characters for your selling story From Story Telling to Story Selling: Tell your selling story Find your client's backstory Story-Driven Planning Workbook Podcast on Story-Based Strategy Work With Me: Need feedback on your story, landing page, or website? I offer personal video reviews so you can get fast, thorough, fluff-free feedback.&amp;nbsp; Click here to learn more and sign up. Connect With Me: Website: https://cathygoodwin.com Subscribe &amp;amp; Review: If you enjoyed this episode, please subscribe and leave a review on Apple or Spotify. It helps others discover the power of strategic storytelling. Strategic Storytelling http://CathyGoodwin.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37160470/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/37160470