1 rich Libsyn https://www.libsyn.com 90 600 This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all. On this episode of The Power in Purpose Podcast: [00:00] Introduction to Wildflower Events and Design [09:56] The Journey Begins: From Wedding Planning to Business [19:54] Building Confidence Through Styled Shoots [26:51] Holy Shit Moments: Recognizing Growth and Success [33:02] The Big Rebrand: Aligning with Personal Identity [39:04] Finding Authenticity in Branding [42:47] Evolving Business Practices [45:34] The Power of Yes and No [50:12] Introducing Camp Wildflower [01:04:01] Summer Camp Experience [01:12:21] Building an Iconic Brand Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk &amp;amp; Get 50% Off: http://candicecoppola.com/flodesk LINKS MENTIONED: Check out her website: https://wildflowereventsdesign.com/&amp;nbsp; Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/ Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower&amp;nbsp; JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola &amp;nbsp; The Power in Purpose: A Wedding Industry Podcast for Wedding Pros http://www.powerinpurposepodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37134050/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/37134050