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Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum
This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets.   Rokeya started Khanum’s while working full-time, using just £2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values.   In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.   In this episode, we cover: 💸 Where she spent her initial £2k to make the biggest impact ⚡️ The strategy that helped her hit six figures in under a year 📷 How she creates luxury-level imagery without overspending 📩 Building an email strategy that feels considered, not pushy 🌍 Managing international logistics as the brand grows 🧠 Balancing creativity, leadership and letting go of control 🌟 What’s next for Khanum’s—and the big vision driving it all   Whether you’re bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully.   🔗 Links & Mentions Follow Rokeya and shop the brand: https://www.instagram.com/khanums https://www.instagram.com/rxkeya/ https://khanums.co/   🎥 Watch this episode on YouTube   💬Don’t forget to rate, review or subscribe as it really helps more fashion founders find the podcast.   Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
The Fashion Brand Clinic Podcast
https://www.elizabethstiles.co.uk
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