1 rich Libsyn https://www.libsyn.com 90 600 Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited to pitch, Blair encourages us to have the “Probative Conversation” from his Four Conversations sales model. &amp;nbsp; LINKS &quot;There Is No Credentials Meeting&quot; article by Blair Enns for WinWithoutPitching.com &quot;The Four Conversations: A New Model for Selling Expertise&quot; 2Bobs episode The Four Conversations: A New Model for Selling Expertise book by Blair Enns 2Bobs—with David C. Baker and Blair Enns http://2bobs.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37055560/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/189765215