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  <title>#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!</title>
  <description>Justin “JT” Tamsett is a globally recognized fitness industry expert, speaker, and business coach with over 30 years of experience.&amp;amp;nbsp; &amp;amp;nbsp; A former gym owner and fitness instructor, he now helps gym owners and managers improve profitability, member retention, and leadership skills through his company, Active Management.&amp;amp;nbsp; &amp;amp;nbsp; As the host of the Fitness Business Podcast and a leader of REX Roundtables in the US and Australia, he has spoken at over 40 conferences in 23 countries.&amp;amp;nbsp; &amp;amp;nbsp; Passionate about reducing global healthcare costs by promoting physical activity, JT is dedicated to empowering fitness entrepreneurs and shaping a healthier world. &amp;amp;nbsp; Some of the takeaways from today’s show: -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Responding promptly to inquiries is crucial for conversions. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Many gyms fail to follow up on leads effectively. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;A simple follow-up system can significantly improve lead management. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Small gym owners often overcapitalize and struggle with cash flow. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Strength training is becoming increasingly popular among all demographics. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Recovery practices in gyms lack proper programming. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Pilates is a growing trend in the fitness industry. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Referrals remain a powerful tool for increasing membership. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Offering incentives for referrals can boost client acquisition. -&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;Understanding consumer trends is essential for gym owners. &amp;amp;nbsp; Today’s show is sponsored by my six month business mentorship: Apply below. https://briankeanefitness.com/mentorship-and-business-coaching &amp;amp;nbsp; (Website) https://www.activemgmt.com.au (Instagram) https://www.instagram.com/justintamsett (LinkedIn) https://au.linkedin.com/in/justintamsett (Podcast) Fitness Business Podcast: Leadership, Innovation, and Profit - Podcast - Apple Podcasts </description>
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