1 rich Libsyn https://www.libsyn.com 90 600 204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author I had a great conversation with co-author of the new book, &quot;The Activator Advantage&quot;'s Karen Freeman. Here is some information about the book from DCM Insights:&amp;nbsp; There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unquestioned value in the past—are much less loyal to firms and partners than they once were. But top performers have figured out a radical new approach that is redefining what it means to be a &quot;rainmaker&quot; in today’s professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 professional services partners,&amp;nbsp;The Activator Advantage&amp;nbsp;identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Karen and I talked about what activators do: commit, connect, and create.&amp;nbsp; Take a look at the book information here: https://www.dcminsights.com/activator-advantage More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.&amp;nbsp; Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.&amp;nbsp; subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/&amp;nbsp; Thank you for sharing these stories! We want to inspire women to consider a sales career, stay in a sales career, and / or get promoted into leadership in B2B sales. We champion our male allies as well.&amp;nbsp; &amp;nbsp; Conversations with Women in Sales https://womensalespros.com/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/36849755/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/36849755