1 rich Libsyn https://www.libsyn.com 90 600 We’re back and we’re kicking off this new season with a powerful, full-circle conversation! In this episode, Chris sits down with his longtime friend and marketing mentor Greg Rolett, plus Greg’s 12-year-old son Colt, co-creator of The Brolletts Podcast and a rising content entrepreneur in his own right. Together, they’ve launched a sunglass brand, built a content-first media company, and are stacking at-bats in the game of brand building—one piece of content at a time. 🎧 What You’ll Learn: How Greg introduced Chris to digital marketing (back in the street-team email sign-up days) The origin of The Brolletts podcast + how they’ve built a media brand with 250k+ video views The “baseball content” strategy that anyone—from bands to businesses—can replicate Why more artists and athletes should start podcasts (even if you're only 12) Content formats, short-form hacks, and how AI is making all of it easier The &quot;shoot your shot&quot; mindset: how Colt lands big-name podcast guests with cold DMs Guerrilla marketing lessons from the past—and how they’re still relevant today Why consistency and speed of implementation win in content creation 🔥 Plus: Hear how Colt’s hustle landed their sunglasses on viral baseball players, and why Greg believes every musician, creator, and student should be documenting the journey now—not later. 🎯 Whether you're an artist trying to grow your fanbase, a parent raising a future creative, or just want to get better at content, this episode delivers gold. 🎥 Watch The Brolletts Podcast: https://www.youtube.com/@thebrolletts8253 🕶️ Check Out Their Sunglass Brand: https://areteshades.com/&amp;nbsp; 📬 Join the Patreon Bonus Segment on Distribution: https://www.patreon.com/c/makingitacademy&amp;nbsp; &amp;nbsp; Making It with Chris G. http://makingitwithchrisg.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/36720795/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/36720795