1
rich
Libsyn
https://www.libsyn.com
90
600
ACP 050: Stuart Guest-Smith of Bare Coffee
6:00 WHY WORK WITH AND FOR BARE COFFEE RATHER THAN ANY OTHER ROASTER
Chance to work with friends
Enjoy working in a space (the USA) that is still blooming
A chance to apply skills from other industries and take into the coffee industry
 
7:30 WHAT ARE 1-2 BUSINESS MISTAKES COMPANIES MAKE
Not specific to coffee, they’re always let by passion but don’t always identify the main goal whether that’s pure profit or a passion to be within the industry
It needs to be business first and passion second, because at the end of the day the passion stops when the money runs out.
Why is it you want a cafe rather than any other business. The key is when someone says “I wanted to run a great business and I love coffee.
Or do what Richard Branson did, hire to your weaknesses so you can focus on your strengths
 
14:00 HAVE YOU HAD TO TURN AWAY A CAFE THAT DIDN’T HAVE THEIR BUSINESS ACUMEN UP TO SNUFF, OR A CAFE THAT SLIPPED
Maybe its been a lucky streak with our marketing, but we haven’t had a customer in that situation
Our marketing is a ‘wine to coffee’ and the intrigue round that
 
20:00 WHAT ARE THE MOST COMMON QUESTIONS YOU GET ASKED
People trying to understand who we are, and why come from Australia to the USA?
A good second question is what is the difference between the US and Australian market?
We can talk about competition because the Australian market is so robust, so much competition in close proximity.
 
26:00 WHAT IS 1 THING YOU WISH CAFE OWNERS DID OR DIDN’T KNOW
"Do you know what a balance sheet is?” 
 
29:00 THE TEAMWORK IN AUSTRALIA WAS GREAT
“They’re paid well”
Each cafe respects their internal culture
Brothers Espresso, Queensland Australia
Boom Coffee, Houston
Wrecking Ball San Francisco
34:00 Smallest espresso bars, hole in the walls, are great. PROS: so cheap to setup and run day to day. Quirky and tiny, smaller, faster, cooler, small menu.
37:45 I think we’re tapped out on sports analogies
42:00 there is plenty of room for growth within the coffee industry
 
42:30 HOW CAN A CAFE GROW 10X?
Know your COGs (cost-of-goods-sold)
Understand your operating capitol needed
Identify your differentiators
Team up with another business like a local bakery, “What can we do where we both make a killing” also private label roast for other businesses
Keep your eyes on cold-brew as well
 
49:30 IDENTIFY YOUR UNIQUE PROPOSITION
Customer Service is a hard thing to market as the differentiating factor
Always step back and think of a couple of hooks that will establish a relationship with your brand versus another brand.
The Audio Cafe: for Baristas, Coffeehouses, Coffee Lovers
http://audiocafepodcast.com
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3669001/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/item/3669001