1 rich Libsyn https://www.libsyn.com 300 600 With a career trajectory that includes time spent with some of today&amp;rsquo;s most iconic food and beverage brands &amp;ndash; from Coca-Cola to Molson Coors Brewing and KFC &amp;ndash;&amp;nbsp;Joe&amp;nbsp;Guith, president of Cinnabon,&amp;nbsp;knows what resonates with consumers. Here,&amp;nbsp;Joe&amp;nbsp;gives us a behind-the-scenes look at the ingredients that comprise this powerful brand &amp;ndash; from the fondant sugar to the employees.&amp;nbsp; &amp;nbsp;&amp;nbsp; On Branding http://www.phase3mc.com/on-branding/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3663345/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/9371370