1 rich Libsyn https://www.libsyn.com 90 600 A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory.&amp;nbsp; In this episode, we’re tackling a challenge many solopreneur service providers face: how to sell when your offer seems “non-essential” or even frivolous. From personal shopping to manicures, pantry organizing to lighting setups — these services are often dismissed as luxuries. But as the backstories reveal, the real value often lies beneath the surface. You will learn ... ...&amp;nbsp; many non-essential services can be critical when you understand why people buy ...&amp;nbsp; how to uncover the emotional backstories that drive buying decisions&amp;nbsp; ... how to position your offer as a solution to deep, often unspoken needs. You’ll hear real-world examples of frivolous products that become &quot;must haves&quot; when you learn why they're purchased.&amp;nbsp; If you're a coach, consultant, or creative struggling to articulate your value, this episode will show you how to connect with your audience where it matters most — at the story behind the need. Please leave a review at Apple and/or Spotify. That's how we grow!&amp;nbsp; Want to learn more about backstories: I have a free guide you can download here.&amp;nbsp; I also have a short blog post, summarizing the key points, if you'd like to read instead of listen. Strategic Storytelling http://CathyGoodwin.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/36592265/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/36592265