1 rich Libsyn https://www.libsyn.com 90 600 How do you build a beverage brand from scratch and land in over a thousand stores? For&amp;nbsp;Aisha Chottani, it started with stress and a few homemade “potions”. In this episode, Aisha, Founder and CEO of Moment, joins hosts&amp;nbsp; Reid Jackson and Liz Sertl to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves. She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and how those lessons became systems that power Moment’s growth today. In this episode, you’ll learn: Why small brands need relationships more than volume How early mistakes can turn into long-term wins What to watch out for when scaling distribution and operations Jump into the conversation: (00:00) Introducing Next Level Supply Chain (01:34) Building a global mindset from four continents (03:07) From McKinsey burnout to homemade “potions” (06:06) Barcode errors and the pain of early logistics (08:21) Growing Moment to 1,000 stores and 30 DCs (11:33) What small brands can leverage on (14:06) Collaborating with Lululemon (17:15) Why Moment leans into a subscription model&amp;nbsp; (20:39) Operational failures to learn from (27:36) Aisha’s favorite technology Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn &amp;nbsp; Connect with the guest: Aisha Chottani on LinkedInCheck out Moment Next Level Supply Chain with GS1 US https://next-level-supply-chain-with-gs1us.podcastpage.io/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/36587990/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/36587990