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  <title>EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap</title>
  <description>We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the  most buzzworthy cold plunge products to hit Indiegogo. What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that’s shaking up the world of cold therapy. You’ll learn:   Why warm climates inspired their portable cold plunge tech   How they chose thermoelectric over refrigerant cooling   The emotional rollercoaster leading up to launch   Why pricing and product iteration are critical during crowdfunding   If you're thinking about crowdfunding your own physical product, this interview is a must-watch. Resources and Tools Mentioned:   Book a coaching call   Subscribe for Weekly Crowdfunding Tips   Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist   FREE Kickstarter Course   The 67 Day Rule book    Snowcap: Biohackers’ Cold Plunge, Made Convenient on Indiegogo   Clear Water Wellness   Snowcap on Instagram   </description>
  <author_name>Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified</author_name>
  <author_url>http://www.crowdcrux.com</author_url>
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