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  <title>Adopting a marketing mindset in L&amp;amp;D</title>
  <description>  What can L&amp;amp;amp;D teams learn from marketing? As it turns out - quite a lot.   In this episode, we’re joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&amp;amp;amp;D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders. Ep. 66 Brought to you by&amp;amp;nbsp;Elucidat.&amp;amp;nbsp; Want more insights? Get the latest tips, expert advice, and best practices from top L&amp;amp;amp;D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition! </description>
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  <author_url>https://www.elucidat.com</author_url>
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