1 rich Libsyn https://www.libsyn.com 90 600 Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you! &amp;nbsp; In this episode, we cover: 👙 From Law to Lingerie → How Sofia made the career pivot and what sparked the idea for Unndr 🚀 Scaling Fast &amp;amp; Staying Focussed → The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game 💸 The Real Talk on Cash Flow → Making tough financial decisions (including letting team members go) and how she handled it emotionally &amp;amp; practically 👯‍♀️ Building a Team That Supports Growth → Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved 📩 Marketing That Converts (Even With Banned Content!) → From email strategy to TikTok blocks &amp;amp; how Sofia handles the trickier side of content creation for lingerie 💌 Customer Retention in a Subscription Model → What keeps people coming back and how Unndr nurtures a loyal community 💡 Launching a Subscription Product? → Sofia’s honest advice for anyone thinking about launching one 🌱 Looking Ahead → What Sofia’s planning next and what her dream next 12 months look like Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now. &amp;nbsp; 🔗 Links &amp;amp; Mentions Unndr – shop the collection Follow Sofia on Instagram @unndrlingerie&amp;nbsp;/ @sofiapxnwar Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests! Watch this episode on YouTube 🎥 &amp;nbsp; ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! &amp;nbsp; &amp;nbsp; Listen You can listen by clicking through to Apple Podcast here You can also watch episodes over on my Youtube Channel! Remember to hit the follow + button or subscribe so you don’t miss an episode! Sponsors ✨ A big thanks to Lucy &amp;amp; Yak, ScoreApp and Studio C for sponsoring this podcast! &amp;nbsp; The Fashion Brand Clinic Podcast https://www.elizabethstiles.co.uk <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/36278080/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/188527590