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  <title>Episode 11 - Michael Katz</title>
  <description>On this week's episode of Why I Social: Chris speaks with Michael Katz, Founder and CEO of Flowsend. From an internship in China, learning experiences at Qualtrics to founding Flowsend - Michael has run into the fire to create new opportunities for himself personally and professionally.  Learn why Michael socials on this week's episode!&amp;amp;nbsp; Key Highlights: - - Michael Katz's Career Journey: Michael shares his experiences from an internship in China to his transformative time at Qualtrics. - AI in Content Creation: Michael discusses AI as a &amp;quot;thought partner,&amp;quot; enhancing creativity and helping overcome writer's block - AI for Social Media Managers: Michael highlights how AI tools can save time and boost efficiency, allowing managers to focus on creativity and authenticity. Michael's Links:&amp;amp;nbsp;  LinkedIn Learn more about Flowsend&amp;amp;nbsp;  Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code.&amp;amp;nbsp;Sign up today.    Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr  Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]  About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.&amp;amp;nbsp;  Learn more about how you can advance your career at&amp;amp;nbsp;https://nismonline.org/  The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.&amp;amp;nbsp;  Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code.&amp;amp;nbsp;Sign up today.   </description>
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