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  <title>S6E18 - Shawn Sease Fixing Cold Calling in the SDR Industrial Complex</title>
  <description>The Professor of Prospecting reveals why cold calling isn't dead but your approach might be killing you.&amp;amp;nbsp; The founder of INeverAnswer.com, Sean Sease, shares his deep expertise on effective outbound prospecting and why the traditional cold calling approach fails for most companies. Key topics covered:  Why there's no &amp;quot;secret sauce&amp;quot; in prospecting—it's about doing the work properly The surprising data on follow-up calls generating 2-12x more meetings than first-time connects How to rethink your first-call objectives to build a pipeline of follow-ups Sean's innovative &amp;quot;Round Table&amp;quot; approach that transforms cold outreach effectiveness Why making SDR roles a stepping stone to AE positions is &amp;quot;one of the most egregious errors in sales today&amp;quot; The talent challenges in outbound teams and how to address them  Whether you're a sales leader struggling with outbound results or an SDR looking to improve your approach, Sean's human-centered philosophy on prospecting will change how you think about cold calling forever. </description>
  <author_name>Surf and Sales</author_name>
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