1 rich Libsyn https://www.libsyn.com 90 600 Introducing Rachel Kettlewell. She’s the founder of Fearne &amp;amp; Rosie, the jam challenger on a mission to spread goodness up and down the country, packing as much fruit into as many mouths, hearts and minds as possible. Having launched a little over 5 years ago she’s now stocked in over 5000 stocking points including the likes of Asda, Co-op and Tesco.&amp;nbsp; Hailing from Withington,&amp;nbsp; Manchester, the brand itself is named after her two first-borns, Fearne &amp;amp; Rosie. Before she became a real fruit queen, she worked as a teacher and in the charity sector. Two areas that are still massively important to her today working with both FareShare and schools to provide kids with better for you options.&amp;nbsp; But it hasn’t been all bread, butter and jam for Rachel. The food industry can at times feel fairly gate-kept, requiring a lot of start-up capital just to get off the ground. And when it comes to distribution there are a number of unwritten retail rules that you are expected to follow. Lucky for her, a combination of straight talk and common sense has seen her though. In this episode we talk about the hidden power of naivety, why more competition in jam is a good thing, and what the future has in-store for Fearne &amp;amp; Rosie (the jam not the kids).&amp;nbsp;&amp;nbsp; &amp;nbsp; People Doing Things http://edlittle.co.uk/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/35902765/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/186334085