1 rich Libsyn https://www.libsyn.com 90 600 Telling the right story, the right way, can lead to more clients and more sales. &amp;nbsp; You don’t have to come up with a story that keeps you in suspense--a story that could be made into a movie or a slick Superbowl commercial. The selling story for a solopreneur calls for two key ingredients. You don't have to dig into your life story to come up with edge-of-the-seat excitement. In this episode, I'll share two ways you can tweak your story to turn listeners into buyers.&amp;nbsp;&amp;nbsp; You will discover... ...the two tricks to get increasing sales from your story ...when a memorable story can work effectively to explain a concept (but not be a selling story) ...the trap to avoid when you share your client's problem with your audience ...the one element to include when you describe your solution&amp;nbsp; ...some good examples of solutions that could become great stories&amp;nbsp; If you enjoyed this episode, don't forget to leave a review, preferably with Apple or Spotify.&amp;nbsp; Would you like to be featured in a future podcast? If you're a profit-oriented solopreneur, send me an email with a burning question about marketing or storytelling...and you'll be featured. Related Episode: When nobody understands what you do, tell these 2 stories.&amp;nbsp; &amp;nbsp; &amp;nbsp; NOTES AND RESOURCES&amp;nbsp; Kendra Perry My book Grow your business one story at a time Cindy Bidar Christina Hills Article on pitching a story at networking events Strategic consult Video review Strategic Storytelling http://CathyGoodwin.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/35805270/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/35805270