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  <title>Episode 91: Expanding Horizons: Tui Blue's Growth Strategy Across Africa</title>
  <description>In this episode of the FHS Africa Podcast, Matthew Weihs speaks with Wesam Okasha, Managing Director of TUI BLUE, about the brand’s ambitious expansion across Africa. With recent triple-branded developments in Kenya, a growing presence in Zanzibar and South Africa, and a focus on sustainable tourism, TUI BLUE is redefining hospitality across the continent. Wesam shares insights into the brand’s strategy, from integrated resort clusters to AI-powered operations and eco-friendly initiatives. 💡 Key takeaways: ✔️ TUI BLUE’s 1,000-room expansion in Kenya ✔️ The rise of luxury lodges &amp;amp;amp; sustainable tourism in Africa ✔️ How data &amp;amp;amp; AI are reshaping guest experiences ✔️ The business case for integrated tourism ecosystems &amp;amp;nbsp; </description>
  <author_name>Africa Hotel Investment Forum (AHIF) Podcast</author_name>
  <author_url>http://www.ahif.com/</author_url>
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