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Building Player Relationships in the Digital Age
In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We’ll explore the nuances of communication, including topics to avoid, handling player comparisons of offers, and maintaining gaming transparency. Additionally, Sulima will provide insights into keeping conversations purposeful and goal-driven while enhancing player loyalty in an increasingly competitive market. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/ Topics Discussed: – Communication with VIP players – Pitch and strategy with new guests – Determining a follow up cadence – What topics should hosts avoid with players – How to handle players comparing offers – Gaming transparency with offers and play level – Keeping conversations effective with goals Learn more: https://trio360.vip/building-player-relationships-in-the-digital-age-jim-sulima-interview-video/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296
The Casino Business Podcast
https://trio360.vip/casino-marketing-university/
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