1 rich Libsyn https://www.libsyn.com 90 600 Does social media really work in commercial construction?&amp;nbsp; Many construction companies still believe marketing is only about getting new projects—but the reality is, digital strategy plays a much bigger role. From attracting skilled workers to strengthening industry influence, construction companies that ignore social media risk falling behind. In this episode of Blueprints &amp;amp; Banter, Steve Cona (President &amp;amp; CEO, ABC Florida Gulf Coast) sits down with Oliver Corizzi (Principal, Avenue Media) to break down the real impact of marketing in construction. They tackle one of the biggest misconceptions: Why digital presence isn’t just about lead generation—but about positioning, credibility, and workforce development. Key episode takeaways: - Recruitment is marketing. The companies that showcase their projects and culture attract the best talent. - Networking extends beyond events. A strong digital presence increases visibility and industry credibility. - Strategy beats volume. Posting without a plan doesn’t work—structured storytelling does. - ABC Florida Gulf Coast is evolving. 2025 will highlight advocacy wins, workforce training, and member success stories in a way that drives real impact. Looking ahead, the upcoming Excellence in Construction Awards will offer a prime opportunity to showcase top-tier projects and member achievements! Learn how digital storytelling can turn award-winning work into a powerful marketing asset. 📍 Learn more about ABC Florida Gulf Coast: www.abcflgulf.org 🎧 If you’re in construction and still think social media is just an afterthought—this episode will change your mind. Tune in now! Blueprints &amp; Banter https://sites.libsyn.com/509958 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/35691290/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/185742015