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  <title>SPP 44-Rich Roll- Does Eating A Whole Food Plant Based Diet Need To Be Mindbendingly Difficult?</title>
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In this episode I interview Rich Roll vegan ultra endurance athlete (bio below) about the benefits of a plant based diet, Rich&amp;amp;rsquo;s tips for training and race fueling and recovery using whole, real foods, easy ways to incorporate more plant based food into one&amp;amp;rsquo;s diet, and, the easy, inexpensive and stress-free way to make the conversion to a plant based diet, and the larger effects the transition has had on his family life and children.&#13;
&amp;amp;nbsp;&#13;
A brief bio:&#13;
A graduate of Stanford University and Cornell Law School, Rich is a 47-year old, accomplished vegan ultra-endurance athlete and former entertainment attorney turned full-time wellness &amp;amp;amp; plant-based nutrition advocate, motivational speaker, husband, father of 4 and inspiration to people worldwide as a transformative example of courageous and healthy living.&#13;
In 2012, Rich became a #1 bestselling author with the publication of his inspirational memoir&amp;amp;nbsp;Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself (Crown Archetype). &amp;amp;nbsp;Taking up where the book leaves off, in 2013 Rich launched the wildly popular Rich Roll Podcast, which persistently sits atop the iTunes top-10 lists.&#13;
In May 2010, Rich and his ultra-colleague Jason Lester accomplished an unprecedented feat of staggering endurance many said was not possible. Something they call the EPIC5 CHALLENGE - a odyssey that entailed completing 5 ironman-distance triathlons on 5 islands of Hawaii in under a week. Commencing on Kauai, they travelled to Oahu, Molokai and Maui before finishing on the Big Island, following the course of the Ironman World Championships on the Kona coast.&#13;
Rich&amp;amp;rsquo;s plant-fueled feats of boundary-pushing athleticism have been featured on CNN and in the pages of the Los Angeles Times Sunday Magazine, The Huffington Post, Stanford Magazine, Men&amp;amp;rsquo;s Health Living, VegNews, Triathlete, Outside, 3/GO Magazine and Men&amp;amp;rsquo;s Fitness Magazine, which named Rich as one of the &amp;amp;ldquo;25 Fittest Men in the World.&amp;amp;rdquo;Along with his wife and four children, Rich resides in Malibu Canyon outside of Los Angeles.&#13;
When he isn&amp;amp;rsquo;t writing, podcasting or spending time with his family, you can find him lost on the remote trails of the Santa Monica Mountains..&#13;
Resources:&#13;
Rich Roll&amp;amp;rsquo;s Website: http://www.richroll.com/&#13;
Rich Roll Podcast: http://www.richroll.com/category/podcast/&#13;
The Plant Power Way: http://www.richroll.com/the-plantpower-way/&#13;
Finding Ultra: http://www.amazon.com/Finding-Ultra-Rejecting-Becoming-Discovering/dp/0307952207/ref=pd_bxgy_b_img_y&#13;
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