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  <title>MB 048: The Business of Magician Lectures with Danny Archer</title>
  <description>In this Episode we discuss:&#13;
&amp;amp;nbsp;&#13;
- Discovering what the lecture circuit is about.&#13;
- Ways to establish contacts with people in your field of magic.&#13;
- The struggles of breaking into lecturing in the connected generation.&#13;
- Identifying the differences between a lecture and a dealer demo.&#13;
- How to find a balance between giving and selling during your lecture.&#13;
- Diversifying your subject matter during your lectures to improve your chances of getting booked.&#13;
- How to discern the key differences between a club and a convention lecture.&#13;
- Following the proper performance sensibilities while performing.&#13;
- How you should prepare for a small, medium and large environment.&#13;
- Learning how to collect vital information about your target customers.&#13;
- Understanding the common mistakes made by up-and-coming lecturers.&#13;
- Being on the lookout for rising talent as a lecture booking agent.&#13;
- The ups and downs of touring full time on the lecture circuit&#13;
- Ways to start earning money as a lecturer or a booking agent.&#13;
- Dealing with fans when you are selling them a product.&#13;
- Why using a lecture to sell a product is essential to success.&#13;
- A guide on how to best price and package your products to maximise sales.&#13;
&amp;amp;nbsp;&#13;
&amp;amp;nbsp;</description>
  <author_name>Magician Business Podcast</author_name>
  <author_url>https://magicianbusiness.com</author_url>
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