1 rich Libsyn https://www.libsyn.com 90 600 Just before Christmas, Jeppe and Martin had the pleasure of inviting Brand Strategy Consultant, Mats Urde, into the podcast studio. Mats shares his journey from case-based teaching to consulting and the development of his framework in his book &quot;The Brand Matrix.&quot; They discuss the importance of aligning internal culture with external promises, how to manage corporate branding transformations, and the pitfalls of neglecting your organization's identity.&amp;nbsp; With engaging stories, from building sustainable brands to a passion for Icelandic horses - this is an episode you don't want to miss. &amp;nbsp; We hope you enjoy today's episode! The Growth Agenda - Sales &amp; Marketing Podcast https://www.kvadrant.dk/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/34724465/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/183073535