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  <title>MB 044: Fundraising Magic Shows  with John Kaplan</title>
  <description>John Kaplan has been touring Canada for 35 years riding on the back of the fundraising needs of schools and community groups. These groups get a&amp;amp;nbsp; fun way to raise their much needed funds and John gets to sell his family show at corporate rates to a market used to budgeting lower fees. Maybe this win / win business model will appeal to you.&#13;
In This Episode We Discuss:&#13;
&#13;
Understanding the old tele marketing approach to promoting fund raising shows to better understand why there are better ways to approach this market.&#13;
Understand the apprenticeship system that can exist in magic&#13;
What sort of show do you need to enter the fundraising market?&#13;
Do your need to tour a show? or can you make this work for you locally?&#13;
How to get into doing fundraising events&#13;
What different ways are there to financially structure fundraising events&#13;
What is the market for fundraisers?&#13;
What are the methods that best reach this market?&#13;
Who is your competition?&#13;
What options to you give your clients to raise money?&#13;
How do you create a compelling reason for your potential clients to book you.&#13;
How to brand yourself in the fundraising market&#13;
What do you need to bring for the event.&#13;
What do you provide to clients to help them market and raise money&#13;
Why testimonials are so important&#13;
What paperwork is required &amp;amp;amp; how do you manage it&#13;
The importance of auto responders&#13;
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  <author_name>Magician Business Podcast</author_name>
  <author_url>https://magicianbusiness.com</author_url>
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