1 rich Libsyn https://www.libsyn.com 90 600 Max Schaeffer is an&amp;nbsp;Iowa Rock ‘n Roll Hall of Fame Inductee jamming on a new kind of mic. EP79 features a friend and professional conversationalist sharing insight from 40+ years in radio! This influencer is also an award-winning theatrical director, actor, and producer. Ben and Maxwell discuss timely vs. evergreen content, regulations of radio, metrics that matter vs. opinions of estimates, and curating&amp;nbsp;dollowers beyond passive followers. After the break, we explore how to lead by doing, radical ways for radio to remain relevant, and then Max... as he's done so many times, in so many ways, closes things down in style. BONUS MATERIALS Maxwell's Iowa CoffeeCast https://BenMcDougal.com/content-creation http://Rock-Radio.YouDontNeedThisPodcast.com EP48 – Consistency Counts&amp;nbsp;🎙️ Michael Libbie EP59 – Agents of Change 🎙️ Amner Martinez EP69 – Generative Humans&amp;nbsp;🎙️ Chris Snider http://YouDontNeedThisPodcast.com http://CollectorHardbackEdition.com http://BENBOT.ai You Don't Need This Podcast http://YouDontNeedThisPodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/34335505/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/182086055