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  <title>MSPs, Deep Fakes, and Big Moves: Inside the Cybersecurity Game with Gil Friedrich</title>
  <description>In this episode of The Channel CEO, Kevin Lancaster dives into a high-energy chat with Gil Friedrich, VP of Email Security at Check Point and former CEO of Avanan. From scaling a cybersecurity startup to 35,000 customers to navigating the transition into a $20B global powerhouse, Gil shares raw insights on leadership, innovation, and staying ahead in a relentless game of cyber cat-and-mouse. They tackle AI-driven threats, MSP growth hacks, and why Gil refuses to take “no” for an answer. Don’t miss this behind-the-scenes look at what it takes to build—and keep building—world-class solutions in an ever-evolving market. </description>
  <author_name>The Channel CEO</author_name>
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