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  <title>How Curative humanizes benefits by eliminating financial barriers to care</title>
  <description>Founded as a COVID-19 testing firm, Texas-based Curative has pivoted into employee benefits with a unique approach: No copays and no deductibles as long as members complete a Baseline Visit or orientation to the plan within the first 120 days. As a member of the Luminaires Class of 2024, Curative is being recognized in the category of Humanizing Benefits. CEO and co-founder Fred Turner recently sat down with BenefitsPRO contributor Michael Krieger to discuss how the company’s approach helps expand coverage by removing financial barriers to quality health care. </description>
  <author_name>BenefitsPRO-Perspectives podcast</author_name>
  <author_url>https://www.benefitspro.com</author_url>
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