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GP Transco’s Revolutionizing Driver Recruitment
On the latest episode of Attention Retention, Ivy Posada - VP of Human Resources, Sergey Bort - VP of Marketing & Strategy, Karl Brazaitis -Director of Customer Service, Retention, and Quality joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss: Transparency is crucial in attracting and retaining drivers. Openness about pay, expectations, and company values builds trust.  Tailored recruitment strategies based on demographic preferences and feedback enhance effectiveness.  Selective hiring aligned with company values improves driver retention rates significantly.  Ongoing communication and support throughout the onboarding process and beyond are critical for driver satisfaction and retention. Promoting unique aspects of recruitment and retention efforts can attract drivers who value those qualities.  Creating a positive, supportive environment includes initiatives like driver liaison managers, mentorship programs, and driver advisory boards.  Recognition of driver achievements through virtual trophies and physical accolades fosters a culture of appreciation.  Using drivers in marketing efforts enhances brand authenticity and appeal. Learn more about Ivy, Sergey, and GP Transco below: Guest LinkedIn: Ivy Posada - https://www.linkedin.com/in/ivyposada/ Sergey Bort- https://www.linkedin.com/in/sergeybort/ Company Linkedin: https://www.linkedin.com/company/gp-transportation-inc-/ Website: https://www.gptransco.com/ Careers Page: https://www.gptransco.com/best-truck-driving-jobs Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/
Attention Retention
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