1 rich Libsyn https://www.libsyn.com 90 600 Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author Companies still tend to over-invest&amp;nbsp; in the acquisition of new customers while paying scant attention to relationships with existing customers. The solution to correcting that imbalance, argues value creation expert Allison Hartsoe, is knowing the collective lifetime value of all customers, known as customer equity.&amp;nbsp; Customer First Thinking http://www.customerfirstthinking.ca/podcast-main.html <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/33225292/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/178702702