1 rich Libsyn https://www.libsyn.com 90 600 Owen Laverty is the Chief Innovation Officer of Ear to the Ground, a creative agency that builds culturally powerful brands by co-creating with the new breed of fan, in real time. Ear to the Ground uses a digital platform called Fan Intelligence, which houses a global network of over 11,000 of the world's most culturally connected sports fans. With a background in Behavioural Economics, Owen plays a key role in how the Strategy and Creative team act on the insights that &quot;Fan Intelligence&quot; uncovers. Ear to the Ground is helping clients to step out of the boardroom and into what is culturally relevant to a global fanbase. Their current client portfolio includes the likes of New Balance, Playstation, STATsports, FIFA and Arsenal FC. Ear to the Ground began as a music business, but now, more than 80% of their work is in sport. &amp;nbsp; The Business of Sport https://internationalsportsconvention.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/33072847/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/33072847