1 rich Libsyn https://www.libsyn.com 90 600 Featuring Zoe Ellis-Moore Brand has never been that important in office real estate.&amp;nbsp;But that's about to change. A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust.&amp;nbsp; In this episode Brave Founder,&amp;nbsp;Caleb Parker, is joined by Zoe Ellis-Moore, Founder &amp;amp; CEO of Spaces to Places, a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting. In this episode, Caleb &amp;amp; Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros &amp;amp; cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings. Tap here to get your copy of the London Flex Brand Index white paper &amp;nbsp; This epsisode is sponsored by the&amp;nbsp;Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here:&amp;nbsp;www.bravecorp.co/brave-consortium&amp;nbsp; Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Brave Ideas https://www.braveideas.media/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/32661672/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/176556407