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  <title>Jolie Weber, Wise Foods</title>
  <description>How do you make a career transition that transcends every preconceived notion you ever had&amp;amp;nbsp;for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie&amp;amp;nbsp;Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand. In&amp;amp;nbsp;Brand Fever&amp;amp;rsquo;s latest online episode of On Branding, Wise Foods&amp;amp;rsquo; former Chief Marketing Officer&amp;amp;nbsp;shares the story about how she made the transition from leading the company&amp;amp;rsquo;s marketing&amp;amp;nbsp;department for eight years to becoming its CFO in 2011.</description>
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