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  <title>EP 132 -  FOR THE SPORT OF LIFE: THE FAMILY LEGACY BEHIND SPORTS RESEARCH</title>
  <description>  What does it take to build a health and wellness brand that goes the distance? In this episode, I'm interviewing Jeff and Mike Pedersen of Sports Research.&amp;amp;nbsp; Jeff is a health industry legend who founded the company over 45 years ago after developing Sweet Sweat, an innovation that helps accelerate the thermogenic effect and improve circulation.&amp;amp;nbsp;&amp;amp;nbsp;   Now led by his son, Mike, we dive into what it takes to lead a legacy brand with over 200 SKUs, work with family and continue championing best-in-class products that help athletes and everyday heroes in the sport of life.   Whether you're a health and fitness enthusiast, performance athlete, entrepreneur or industry expert, you'll take so many powerful nuggets away from this interview.&amp;amp;nbsp; Grab a seat at the chef's table and let's dig in!   Make sure to use code CHEFMAREYA for 20% off your purchase of any Sports Research product, including their amazing electrolytes, Omega 3's, protein, Organic Collagen, Sweet Sweat and over 200 other products at www.sportsresearch.com. </description>
  <author_name>The Real Dish</author_name>
  <author_url>https://www.chefmareya.com/</author_url>
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