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  <title>How Members of the  Flexible Space Association Differentiate</title>
  <description>Featuring Jane Sartin In this episode Brave Founder, Caleb Parker, is joined by Jane Sartin, Executive Director of the Flexible Space Association (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building owners - with trending amenities such as rooftop terraces, gyms, and podcast studios. &amp;amp;nbsp; This epsisode is sponsored by the&amp;amp;nbsp;Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here:&amp;amp;nbsp;www.bravecorp.co/brave-consortium&amp;amp;nbsp; Find our adverts intriguing?(Tap below to learn more)  Koho.ai ReturnSuite PONT NCG  Subscribe to Caleb's Brave Ideas Newsletter </description>
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