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  <title>Book Marketing with Heidi McIntyre</title>
  <description> Welcome back to Alchemy for Authors!  In this week’s episode I interview author and Book Marketing Coach, Heidi McIntyre about her debut novel Sea Magic and tips and tricks for marketing your book. Some topics we discuss include:  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; How marketing produce helped Heidi start her writing career.  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; How to balance writing with marketing.  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Seven common mistakes authors make when launching a book.  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; How to narrow down your target audience and get clear on your ideal customer avatar.  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; The mindset shift you need to make when starting an author career.  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Why Heidi opted for Indie Publishing over Traditional Publishing.  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; The benefits to starting &amp;amp;amp;/or being a part of an author support group.  If you’re looking at upping your marketing game, this episode will get you inspired with how to start!  Visit Heidi’s website here: https://heidimcintyre.com/  Grab your copy of the 7 Mistakes Indie Authors Make When Launching A Book here: https://heidimcintyre.com/free-guide/  Check out Heidi’s novel Sea Magic here.&amp;amp;nbsp;  Follow Heidi on Instagram here.&amp;amp;nbsp;  Follow Heidi on Facebook here.&amp;amp;nbsp;  Resources mentioned in this episode:  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Publisher Rocket  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Jessie Cunniffe’s Book Blurb Magic Course  &amp;amp;nbsp;(Use the coupon code ALCHEMY to get 10% off)  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Jessie Cunniffe’s 1:1 Blurb Audit  &amp;amp;nbsp;(Use the coupon code ALCHEMY to get 10% off)  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Jessie Cunniffe’s Spicy Blurb Playbook&amp;amp;nbsp; (Use the coupon code ALCHEMY to get 10% off)  ·&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Jessie Cunniffe’s Custom Book Blurbs  &amp;amp;nbsp;(Use the coupon code ALCHEMY to get 10% off)  Please note:  I am an affiliate for Publisher Rocket and Jessie’s Book Blurb Magic products. I use these products myself and highly recommend them. When you purchase via my affiliate links, I make a small commission that helps support the show.  If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at&amp;amp;nbsp;https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going and is greatly appreciated.  If you have a question you would like answered on the show, or a topic suggestion for a future episode, leave a voice message here:  https://www.speakpipe.com/AlchemyForAuthors   Follow me on Instagram:&amp;amp;nbsp;@alchemyforauthors&amp;amp;nbsp;and&amp;amp;nbsp;@jobuerauthor.   Join my Alchemy for Authors newsletter and download your FREE copy of&amp;amp;nbsp;Manifestation for Authors&amp;amp;nbsp;here.&amp;amp;nbsp;   If you enjoy Gothic Suspense, you can join my reader’s newsletter and download a FREE copy of my short story collection,&amp;amp;nbsp;Between the Shadows,&amp;amp;nbsp;here.&amp;amp;nbsp;You can find all my books at  https://jobuer.com  or visit  https://Books2Read.com/JoBuer  for links to your favourite store.  Visit my website for the full transcript of this episode:   https://jobuer.com/alchemy-for-authors/ </description>
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