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For The Culture: Navigating Brands and Audiences with Dr. Marcus Collins
So thrilled to have the chance to chat with best-selling author and culture expert, Dr. Marcus Collins. He's a gifted communicator and educator whose point of view helped me shift my perspective on how to better connect with my community. We discussed important takeaways from his best-selling book, "For The Culture," diving into the relationship between culture and decision-making. But let me properly introduce Dr. Marcus Collins: He is a renowned marketing expert and cultural translator. As a clinical professor at the University of Michigan's Ross School of Business, he shares insights on how culture profoundly impacts human behavior and consumption. He has a multidisciplinary background spanning engineering, advertising, music, and technology. Bridging academic research and real-world practice, Dr. Collins offers invaluable insights into navigating cultural currents and helping brands forge authentic connections with audiences. I hope you enjoy watching this as much as I enjoyed recording it. Watch this full episode on You Tube: https://www.youtube.com/@thecreativeblockpod Marcus Collins Website https://marctothec.com/ A few things we mentioned:  This is America music video by Donald Glover: https://youtu.be/VYOjWnS4cMY?si=pu94zWTOxXIQuCce Jay Z, Izzo (H.O.V.A.) Music Video https://youtu.be/GRKmpn3SBdw?si=Kfis3B9dRA1A3sou Beats by Dr Dre Presents You Love Me https://youtu.be/-dcw8Qe06Qo?si=iyVtdaICMjX0U95a The Creative Block Podcast, X | @tcblockpod.eth Instagram | @thecreativeblockpod  Produced by VINPIX Studios, X | @vinpixstudios Production Support By Tucker J. Hampson | tuckerjhampson.com  VINPIX NFT Collection on OpenSea | https://opensea.io/vinpix Apparel by VINPIX Clothing | https://vinpix.com/
The Creative Block
https://vinpix.com/
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