1 rich Libsyn https://www.libsyn.com 90 600 You've probably heard that &quot;your story must bring out emotion in your listeners.&quot; And that's because you've also heard, &quot;People buy on emotions.&quot;&amp;nbsp; But is that always true?&amp;nbsp; Lots of times people make buying decisions based on logic and rationality. They evaluate the offer coolly, based on their needs.&amp;nbsp; The truth is, sometimes people make buying decisions without bringing emotion into the picture at all. Educator archetypes rarely tell emotional stories; they don't expect their clients to make decisions emotionally at all. In this episode you will learn... ...why the phrase &quot;people buy on emotion&quot; is only partly true ...when people buy on emotion (even if they know they need to be more rational)&amp;nbsp; ...how and when to use purely rational stories that bring forth no emotion at all ...how a story can restore the balance between emotion and logic ...the way you can use emotional appeals in stories Don't forget to subscribe and leave a rating and review, preferably on the Apple site. Resources: Book on Amazon: Grow your business one story at a time Free guide: Your story archetype (and a quiz to reveal yours) This episode mentioned Carlos Batara Ian Brodie Alicia Forest Strategic Storytelling http://CathyGoodwin.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/31294457/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/31294457