1 rich Libsyn https://www.libsyn.com 90 600 What you will learn from this podcast: Mikael Akerberg's entrepreneurial background and journey to Nobilia Nobilia's decision to enter the fragmented U.S. kitchen market and create a new product category Strategies for researching and understanding the cultural nuances of the U.S. market Building an efficient nationwide distribution network for European kitchen furniture &amp;nbsp;Partnering for successful online sales and reaching a broader audience Future plans for franchising and expanding Nobilia's presence in the U.S. Lessons learned and advice for global expansion and innovation Intro:&amp;nbsp; Exploring Nobilia's disruptive journey into the U.S. market. Guest Bio: Mikael Akerberg is the CEO of Nobilia, Europe's largest kitchen furniture company. With an entrepreneurial spirit ignited at a young age, Mikael has led Nobilia's bold expansion into the U.S. market, introducing a new category of European-style modular kitchen furniture and embracing innovative strategies to cater to American consumers. Constructing Brands https://constructingbrands.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/30798378/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/30798378