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Episode 060 - Richard Edelman, Chief Executive Officer, Edelman
Episode 060 - Richard Edelman, Chief Executive Officer, Edelman  We welcome back Richard Edelman, CEO of Edelman, to discuss the Edelman Trust Barometer a second year in a row. The 2024 findings explore the collision of trust, innovation, and politics in an era of rapid innovation. In this episode, we’ll dive into how institutional leaders can build trust as stewards of change and support the innovations that will power our future. This episode was recorded in front of a live audience on February 7, 2024.    00:00 – Intro   00:56 – Trust Barometer Intro   02:53 – The power of innovation & acceptance  04:04 – Developing countries higher in trust  04:49 – Business is more trusted than other institutions   05:42 - The Midwest is the least trusting on business  06:18 – U.S. trust is falling in Southeast Asia  06:60 – The Information War  07:46 – How the pandemic has influenced trust in innovation  09:19 – Innovation is becoming politicized   10:38 – The fear of innovation being poorly managed   11:55 – AI has the potential to be the leading edge of innovation - if well-managed  12:32 – Trust in science & innovation  14:08 – Antipathy to innovation is a global phenomenon  15:46 – Implementation vs. Innovation  16:13 – Why should businesses partner with the government and NGOS?  16:46 – Bringing science back with society  18:37 – Message from our sponsor, Shure  19:08 – Why innovation?  20:44 – Why is the Midwest the least trusting?  21:38 – What is making people feel innovation is mismanaged?  23:10 – The importance of upskilling  23:49 – Business & government   25:18 – Trust in Science & Vaccines   26:28 – The global phenomenon of trust   27:30 – Trust in social media & news  28:10 – Business partnering with government   29:27 – A warning to brands seeking attention   20:41 - Outro    Episode Link: Edelman | 2024 Trust Barometer    Guest: Richard Edelman, Chief Executive Officer, Edelman  Host: Margaret Mueller, President & Chief Executive Officer, The Executives’ Club of Chicago   Producer: Eva Penar, Chief Content & Communications Officer, The Executives’ Club of Chicago     Subscribe on Apple, Spotify, or wherever you listen to podcasts.   Thank you to our podcast sponsor, Shure Incorporated.   For nearly 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. Headquartered in Niles, Illinois, our history of innovation and expertise in acoustics, wireless technology, and more enables us to deliver seamless, transparent audio experiences to a global audience. Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, software, a loudspeaker, and award-winning earphones and headphones.   Find Shure on: Facebook | LinkedIn | Instagram 
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