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  <title>226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success</title>
  <description>Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you,&amp;amp;nbsp;Agnes Fotino O’Connell, a&amp;amp;nbsp;Director of Sales Operations &amp;amp;amp; Demand Generation&amp;amp;nbsp;for&amp;amp;nbsp;HMI Performance Incentive. We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for quite some time now. So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success. </description>
  <author_name>B2B Marketing and More With Pam Didner</author_name>
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